Lucy Steadman

Iridesse was Tiffany & Co.'s new venture into pearl jewelry. The strategy builds on a unique line of high-design products. For this project I worked with the team to generate the brand positioning, name development, identity, packaging, and visual merchandising tools. The name Iridesse was inspired by the iridescent quality of a pearl and the word form reflects the femininity and softness of the brand.
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Iridesse is Tiffany & Co.’s new venture into pearl jewelry. The strategy builds on a unique line of high-design products. For this project I worked with the team to generate the brand positioning, name development, identity, packaging, and visual merchandising tools. The name Iridesse was inspired by the iridescent quality of a pearl and the word form reflects the femininity and softness of the brand.
View PDF