Dots is a fashion party for women who love fashion but hate to spend a lot of money. Dots is an oasis for women to come and experiment with fashion, be inspired by the latest fashion trends and allows women to feel beautiful on the inside and out.
The “Book of Dots” was created as an internal tool to introduce the Dots’ customers to the Dots’ management team. This tool was used to educate new and old members on the “Life of a Diva” as well as introduce key brand attributes.
For this project I was part of a larger multi-disciplinary team that generated the brand positioning and identity, in-store communications, and exterior signage. After the brand positioning and store design were complete, I generated page layouts that reflect the “Diva’s” personality and attitude, and worked closely with the printer and book binder to arrive at the finished product.
Dots
