This ia a great example of a job where there was very little guidance from the client about what they wanted beyond "it's a drive thru" in their colourscheme. I just had to keep coming up with ideas until something stuck! These aren't even all the ideas and variations we went through! In a way it's great when this happens because it forces you to come up with designs that aren't necessarily your "go-to." In my opinion, ideas 5 and 6 were the best ones, but without all this trial and error, I'd probably have been happy to go with 1 or 3!
A few of the designs went forward for further development with menus and exterior drive-thru signage
This was the design eventually selected and used by the client
... And OF COURSE you don't see any of this in the finished commercial! Just the tiny logos on the uniforms! (copyright National Lottery/Hungry Man)
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Lotto - Lucky's Drive Thru (Commercial, 2019)
This was a commercial for National Lottery Scratchcards, designed by Amanda McArthur for Hungry Man. The brief was to design a logo and signage for a Drive-Thru restaurant.
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Freelance, Full-time
Lucy Bullen
Prop Maker, Illustrator and Graphic Designer
Sheffield, United Kingdom