Campaign: Involved in idea generation for #HowWeCare Twitter campaign to demonstrate relevant health articles and social media posts about how Interim helps their patients and keeps them healthy for their 35th year in Greenville, S.C.
Methods: These taglines were developed by Brand Strategist Drew Harkins for outdoor advertising & I cooperated with him to geomap the most wealthy zip codes nearby hospitals to choose the most targeted Fairway billboard locations to those older, wealthy demographics interested in home healthcare.
Results: Measured by increased traffic during & following billboard ad timeline to Interim website and purchases of Interim healthcare services. These metrics will be available soon.
Interim Healthcare
