Carolina Ballet Theatre PR Copy
Creative campaign direction & Press Release copy. Collaboration with Brand Strategist Drew Harkins for copy and Graphic Designer Brooks Brackett of Red Hype Ad Agency to concept billboard ad.
Goal: To raise awareness of Greenville's only resident professional ballet company and the need to support the arts and community through CBT events.
Methods: Audience research and mock press releases were made prior to issuing these press releases for promotional purposes. Response for the CBT auditions were high and publics were understanding of the abbreviated season news to enhance educational programming & sustainability for the community.
