Brand Strategy Plan for Apple iWatch (2013).
Summary: details how Apple should conduct their release of their watch through positioning, investor relations, the 4P strategies including mass customization, after marketing, and reinforce positive customer perception using leveraged brand associations.
Link to full document to the right.
View PDF
View PDF
gLike
Branding Examples
Brand Strategy Plan for Apple iWatch written for NGU Brand Management course taught by Dr. James Overstreet.
Current and future goals, strategy, and performance expectations were taken into consideration if presented to Apple's Board of Directors.
