CHALLENGE
KOALA International, manufacturer of wine and cocktail accessories, had in its catalogue conventional steel ice tongs. Their new commitment to lead innovation on their market required to redesign some of their products and bring new ones that reported differentiation and competitive advantages from competitors.
SOLUTION
New tongs made in a single injected plastic part with multiple functions. A new tongs that brings fun and emotion, thought as a merchandising gift and also for festive events.
FEATURES:
Ice tongs for any cube size.
Lemon and citric squeezer
Small tongs for lemon peel and aromatic complements.
COMMERCIAL ADVANTATGES:
Perception of innovation
Available in all sort of colors
Good surface to print logos
20% cheaper than the common steel tongs.
Lighter.
RESULTS
The new tongs increased sales by 100%.
These tongs were the beginning of a new range of innovative cocktail items.
New commercial agreements with leading international beverage brands.
