As the LA FemCare Design Manager I had the chance to create the global design for a Premium tier collection of Always products (pads, liners and tampons).
Design objectives: - Adapt CEEMEA’s design so that it is a relevant premium offering for the globe. - Communicate a higher level of efficacy benefit.
As the LA FemCare Design Manager I had the chance to create the global design for a Premium tier collection of Always products (pads, liners and tampons).
Design objectives: - Adapt CEEMEA’s design so that it is a relevant premium offering for the globe. - Communicate a higher level of efficacy benefit.
As EMEA FemCare Design Manager I had a chance to design some Always Liners limited edition Deco Boxes. Some very feminine packaging that once in use at home reveals itself beautiful and discreet boxes that don't need to be hidden.
As EMEA FemCare Design Manager I had a chance to design some Always Liners limited edition Deco Boxes. Some very feminine packaging that once in use at home reveals itself beautiful and discreet boxes that don't need to be hidden.
As EMEA FemCare Design Manager I had the chance to design the Discreet Liners Winter Olympics Limited Edition packs.
Equity ribbons play an important role setting the stage for the ice-skater.
Ribbon’s movement help communicate freshness.
Winter games celebrated in a very feminine and special way
As EMEA FemCare Design Manager I had the chance to redesign the Discreet Liners packaging.
The equity ribbons became more dynamic at the same time staging the product, bringing consumer's attention to it and also helping communicate product's benefit (breathable).
The overall cleaner pack looks more contemporary and also made Discreet's presence on shelf stronger.
As EMEA FemCare Design Manager I had the privilege to work on this big project with which P&G entered a new Feminine Care category. Always is now very proud to also offer a range of products for sensitive bladder.
My role was to reapplied the global design strategy in Western Europe while bringing strategic thinking to solve for the specific consumer regional needs in order to deliver a strong versioning system on shelf.
Crest Esencias Naturales POS Material - Ana Couto Branding & Design was challenged to delight the consumer who loves to feel close to nature and is looking for safer and healthier products with 100% natural ingredients.
As a result we have developed 3 new packages for Esencias Naturales and powerful POS material reinforcing natural elements, movement and freedom.
Crest Esencias Naturales POS Material - Ana Couto Branding & Design was challenged to delight the consumer who loves to feel close to nature and is looking for safer and healthier products with 100% natural ingredients.
As a result we have developed 3 new packages for Esencias Naturales and powerful POS material reinforcing natural elements, movement and freedom.
Crest Esencias Naturales POS Material - Ana Couto Branding & Design was challenged to delight the consumer who loves to feel close to nature and is looking for safer and healthier products with 100% natural ingredients.
As a result we have developed 3 new packages for Esencias Naturales and powerful POS material reinforcing natural elements, movement and freedom.
Crest Esencias Naturales POS Material - Ana Couto Branding & Design was challenged to delight the consumer who loves to feel close to nature and is looking for safer and healthier products with 100% natural ingredients.
As a result we have developed 3 new packages for Esencias Naturales and powerful POS material reinforcing natural elements, movement and freedom.
ACE Acción Instantánea POS Material - Ana Couto Branding & Design was challenged to develop a strong Key Visual and instore material for ACE with a clear benefit communication of Acción Instantánea.
ACE Acción Instantánea POS Material - Ana Couto Branding & Design was challenged to develop a strong Key Visual and instore material for ACE with a clear benefit communication of Acción Instantánea.
ACE Acción Instantánea POS Material - Ana Couto Branding & Design was challenged to develop a strong Key Visual and instore material for ACE with a clear benefit communication of Acción Instantánea.
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