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VIKA - Brand Identity
A flashy, contemporary brand identity; one that plays with elements of calm and agitation, static and visually dynamic. Based on contrasts and inspired by everyday urban life. A chaotic aesthetics complementing designs based on brutalist layouts and grids. The brand reflects the environments, in a caricatured way, where human beings in a hurry coexist.
Visual Identity, Branding, Brand development for the Vika project. Closed in the year 2022. Chaotic designs wrapped in brutalist influences. Antidesign is eminent.
