Sears charged the team with coming up with a new concept for a Father's Day mailer. I chose to work with the idea of what dad needs vs. what dad really wants
Father's Day Mailer - Front Cover
What Dad needs/What Dad wants
Father's Day Mailer - Spread 1
What Dad needs/What Dad wants
Father's Day Mailer - Spread 2
What Dad needs/What Dad wants
Father's Day Mailer - Spread 3
What Dad needs/What Dad wants
Father's Day Mailer - Back Cover
What Dad needs/What Dad wants
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Retail Mailer Father's Day Concept
Sears charged the team with coming up with a new concept for a Father's Day mailer. I chose to work with the idea of what dad needs vs. what dad really wants