The logo is made up of 20 symbols, each one representing Duhumbi Heritage Fair’s objectives and community attributes. These elements are encompassed in an emblem with rustic lettering that sits on boulders - representing the stone and mud homes of the traditional Brokpas.
The visual identity emphasizes the harmony between the people of Chug Valley and nature. Utilizing earthy tones alongside the vibrant colors of prayer flags, the colour palette symbolizes the wisdom and resilience of the community. The illustrations and patterns are designed to reflect the mountains, pastures, produce of the land, and the culture of the Chug Valley people, enhancing the overall dynamism of the identity.
Credits:
Art Direction + Design: Linsanity Design
Client: Nishant Sinha, WWF Dirang
Mentorship: Abhimanyu Saha
Mediation: GQ Modern Marketers
