Laurie R. Diamond

• Established monthly newsletter program called “Dr. to Dr.,” focused on the benefits of wearing sport protective eyewear that generated 5% growth in website inquiries over 6 months and resulted in 3 new B2B partners.

• Produced sales tip content for incentive promotion kits for more than 2,000 opticians, ophthalmologists and dispensaries, providing the sales methodology and user benefits for Liberty’s sport protective eyewear

• Implemented social media program establishing a presence on LinkedIn, Twitter, Facebook, YouTube and Quora over six months that doubled email inquiries and resulted in 3 new B2B accounts

• Content Management
• Copywriting & Editing
• Content Strategy
• Editing
• Social Media Marketing
• Outdoor Equipment