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SABECO-rebranding
Saigon Beer Alcohol Beverage Corporation (SABECO) is one of the leading state-owned companies in Vietnam. In order to answer the growing international competition and to start new business ventures SABECO wanted to gear up; starting from its identity.
The design solution took into consideration the lineage and stature of the existing identity. The new, future-ready visual expression of the Vietnamese Dragon invoked life in the entire team as well as all operations of SABECO. Also a stronger, more engaging brand architecture indeed helped SABECO’s rejuvenated product portfolio stand with more confidence in the market.
Role: Design
Credit: Cowan Design