gLike
Umbro Men's Field Hockey Footwear
BRIEF:: With the new purchase of Umbro, what new sport or market can the brand expand to?
PROPOSAL:: A hybrid between a cleat and a running shoe. Field hockey is well known throughout the world but lacks momentum in the US. By pulling from the brand's strong heritage in soccer, and focusing on promoting a tailored fit, the brand can expand to the attract the US mens field hockey leagues.
