During my tenure at Aisle Rocket Studios, I have written thousands of catalog pages for the Sears Merchandise List Books for laundry, dishwashers, and refrigeration. These books are separated by category and are distributed to the sales associates so that they can see the hierarchy of the appliances and their features. Step-up features are noted in red font, and the specifications are sometimes quite technical. We also include a glossary to explain the features to the associates, with an emphasis on what the feature does and how it can benefit consumers. This is an example of an update for Maytag top-load laundry. Note: the file date is missing (denoted in pink x's on the left-hand side of the page), as this is added by the printer immediately before files are released to print.
Maytag B2B Merchandise List Book Pages