This was a group project I worked on with Jonathan Edwards and Chris Browne for Buttermilk Sky Pie Shop. This is a local pie shop in Knoxville, Tennessee that has deep Southern roots. We collaborated on the copy and specialized in other areas of research and implementation. I did design production for all four of these items.
The first two are print advertisements meant to emphasize the history and culture of the business. The next is a Facebook ad with a coupon to increase social media engagement. The final image contains our plan for a guerrilla marketing campaign. There would be stickers that read "Pie Heart Knox" that would be inside the boxes of purchased pies. Additionally, we would have pie stickers on parking meters downtown and have a public transit bus decorated with a pie design announcing Pie Day. The last part of the campaign is a promotional event on pi day 3/14/15 (to match the decimals of pi: 3.1415...) promoting local culture with musicians, artists, and pie.
