Really fun project for a New company called "The Wooliers" who produce, manufacture and sell their own line of wool. Cruelty free and all locally sourced was a huge part of their brand and needed to feel that way throughout the design. I worked closely with the CEO to developed a logo and icons that spoke to the idea of un harmed sheep providing unbleached locally sourced wool for consumers through a brand that understands the needs of its younger knitters. Knitting is not only for grandma! (we would joke) Rustic yet sleek and pure..the logo had to feel simple and clean but engage a younger generation of knitters. I also am working currently with them to customize and icons package for future products.
