Direct Mail
Direct Mail from Larry Guthrie
Direct Mail

A couple samples of direct mail pieces to drive attendance for the annual conference, capturing the excitement of the event and promoting the tangible benefits for perspective attendees. In addition, the vanity URL and QR code helped with trackability of the initiative.

Art director, designer and copywriter of this bi-fold segmented mailer (7 versions).
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Creative director, copywriter and designer for this saddle-stitched mailer
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Direct Mail

A couple samples of direct mail pieces to drive attendance for the annual conference, capturing the excitement of the event and promoting the tangible benefits for perspective attendees. In addition, the vanity URL and QR code helped with trackability of the initiative.

Available
Full-time
Larry Guthrie
Strategic Communications Executive and Industry Speaker Chicago, IL