TRUFOOD
Below are some examples of my step-by-step process for the product development and UX design of an app about discovering and sharing your most authentic, unusual food findings with friends.
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TRUFOOD
Combined personas for the trufood app. My research revealed that both male and females, of a variety of ages, were seeking the same kinds of food adventures and products.
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TRUFOOD
I proposed a solution where users can post/browse discoveries or invite their friends to join. A panel of experts and users will provide quality ratings.
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TRUFOOD
Explorations with navigation
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TRUFOOD
Basic user flow for trufood app
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NEUBERGER BERMAN
This is a marketing campaign for successful investing of Emerging Market Debt solutions. My work includes UX/UI/Visual design, as well as recommendations for content display and copy.
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NEUBERGER BERMAN
I created a fresh design for Neuberger Berman's first responsive landing page, including recommendations for IA (just launched). The UX incorporates access to content that's specific to different roles and different locations (Financial Professionals, Institutional Investor, Institutional Consultants, Individuals).
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FACTSET
This wireframe was created previously by someone else. I took the UX a step further, added the UI and visual design.
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AVON
Responsive design for both Android and iOS, acting as UI/UX/branding steward and liaison between the client and an outside agency
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LIFEPOSTS www.lifeposts.com
These designs show my work as the creative director, visual designer and user experience designer, designing everything in this start-up platform for creating life stories. We developed concepts for tools such as a timeline, a Q&A format, a scrapbook, and a long-form story format.
https://www.lifeposts.com
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VIRTUCOM
IA/UX/Visual design and brand extension
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PHARMACEUTICAL COMMERCE
Creative direction, design, UX and content strategy
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NYSE EURONEXT: Ring the Bell
This mini-site was created to showcase live video of the daily bell ringing at the New York Stock Exchange. Users can watch video, search for previous bell ringings or IPO companies can use a widget to add the video to their own site.
I collaborated with an outside agency on the initial concept and UX (wireframe above), then completed the project with my art direction/visual design/UI and additional UX.
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NYSE EURONEXT: Ring the Bell
Art direction/Visual design/UI/UX. This design shows the home page with live video
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NYSE EURONEXT: Ring the Bell
I created this engaging interface and design to display the opening and closing bell at the New York Stock Exchange, searching by date.
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NYSE EURONEXT: NYSE TECHNOLOGIES
UI/UX design of enterprise software: a monitoring solution, global market participants have access to all the tools required to manage and monitor their FIX infrastructure, connectivity and traffic
NYSE TECHNOLOGIES / NYSE EURONEXT
UI/UX design of enterprise software, a web-based tool that monitors day-to-day trading activity.
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NYSE EURONEXT
Art direction/UI/Visual design of e-commerce application for data subscriptions
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NYSE EURONEXT
Art direction/design of iPad app for the New York Stock Exchange, content provides varied perspectives from leading industry experts.
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RACHAEL RAY
Redesign for Rachaelraymag.com
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Alyne
Art direction, design, UX
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THE NEW YORK TIMES
As a floating art director, I worked on several different sections of the newspaper, assigning illustration and designing the layout of the page or section.
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gLike
Visual Design, Art Direction, UX