Jeepesse - This is a project work of Visual Brand Identity course. It bring together concept from product design,branding and market strategy.
In the first part the aim is to find the visual brand identity of the car brand Jeep and in the second, to transfer the brand identity onto a completely different product category.This will be done by designing a new product that will be able to be recognized as Jeep.
*Participates*Taina Flink, Linnea Fogelmark,Marc Hoogendijk, Ling Ma
History of the JEEP product portfolio - The history of Jeep was studied and visualized by timelines, one general with all the cars in their product
line.
Historical form analysis of the Wrangler - alone. A historical form analysis of the Wrangler was then
conducted as done to analyze the role of heritage in the form language of Jeep. The analysis
traces the history of the most apparent form elements, revealing how many have stood the test of time.
frenquency of occurrence of jeep styling feature - A design format analysis (DFA) was completed in order to analyze the design language and consistency
of Jeep’s product portfolio. The analysis was
implemented according to Warell’s model,where the form elements taken from each product are first
rated against each other to produce a weight on each element. The result shows both which cars express Jeep the
most, as well as which specific elements have the strongest connections to the Jeep brand.
sketches - Three ideas in idea generation
Sketch - Three ideas in idea generation
Sketch - Three ideas in idea generation
2D of final concepts - software:coreldraw
3D of final concpet - software: Rhino
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