Lucid - Traveling Pavilion for Sony - Lucid is an exploration and acknowledgment of how Sony's styling of technology is changing and becoming more elegant, streamlined and simplistic. Sony has encouraged this transition from bulky design to clear and simplex forms. This is especially prevalent in their current designs of flat panel televisions and home theater systems.
Inspiration and Concept Development - This traveling pavilion is intended to mimic the luxurious quality of Sony Brand products via cantilevers. Cantilevers are simple and elegant, housing only the necessary elements. This lucid understanding of technology and trends inspired this design concept.
Study Model
Floor Plan / Ceiling Plan / Materials
Perspective Viewed from Front
Identity and Graphics
Branding - The design of this traveling pavilion won first honorable mention in the PAVE International Competition, Fall 2007. It also received recognition on the PAVE website in addition to several interview articles.
gLike
Lucid