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REEBOK - NYC CONCEPT STORE
In August 2012, Reebok launched Reebok 5th Avenue, a new concept store in the heart of New York City complete with a 10,000+ square foot CrossFit box. In preparation for the store opening, we designed a wide assortment of promotional materials, including everything from postcards and t-shirts to taxi tops and bus wraps.
Creative Director: Eric Fowles, VOLTAGE
