Conceptual brand ideas - After more than 50 years as one of America's most popular insurance companies, they decided that they needed a face lift. These renderings are a nod to their past history of working with farmers.
Conceptual brand ideas - After more than 50 years as one of America's most popular insurance companies, they decided that they needed a face lift. These renderings are a nod to their past history of working with farmers.
Conceptual brand ideas - After more than 50 years as one of America's most popular insurance companies, they decided that they needed a face lift. These renderings are a nod to their past history of working with farmers.
Nationwide identity design - The final identity was named "the Framemark".
Promotional items
Signage - Nationwide Plaza in Colombus, Ohio. The Nationwide headquarters.
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Nationwide Insurance
Insurance 1999 - After more than 50 years as one of America's most popular insurance companies, Nationwide decided that they needed a face lift.
Merianne Molina-Pethers
Senior Creative/Art Director and Brand Graphic Designer
London, United Kingdom