![](https://s3images.coroflot.com/user_files/individual_files/503815_iat4yglc5ei2mioizrddi6ded.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/503815_nxttee_ijxugsrrtebh_bldgi.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/503815_w4zn8dvnfitsrvtvour7asuqw.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/503815_xwdowjldm5kqox7fokaslwfjs.jpg)
Caption Competiton: This part of my idea was to get the public involved in the campaign. At the moment you see a lot of ‘memes’ on the internet. This mimicks that. The ida is that people can download the images and people can intorrogate the drinks themselves. I made it a comptetion as it’s just a fun way to get people involved, and explore the wit and humor of others.
![](https://s3images.coroflot.com/user_files/individual_files/503815_p2gxbiluuljukjq_hp_pb2nhx.jpg)
Displaying the posters: The idea that I came up with was to position the posters in normal places which when night falls become illuminated e.g bus stops, lamposts. This displays the posters normally in the day time and creates a spotlight on them in the evenings.
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