Laura Griffin

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MAGAZINE SPREADS + ORIGINAL PHOTOGRAPHY Magazine spreads designed during a coop experience at Cincinnati Magazine. The spread on the left hand page incorporates my original photography. The goal of these images was to capture the intensity of creativity of the talented Cincinnati Ballet artistic director, Victoria Morgan. The individual pages on the right hand page incorporate design and layout.
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BRANDING CAMPAIGN A comprehensive brand campaign for a new micro brewery, Brewery X, in Cincinnati, OH. The campaign includes the development and application of a brand mark and brand system elements to a variety of print, signage, and spatial building design applications. This project was an interdisciplinary project between the Graphic Design and Interior Architecture & Design students.
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TYPOGRAPHIC COLLAGES A series of collages exploring the integration of image and type that built upon the concepts of structure, chaos, and hidden. The type and image aesthetic was inspired by modern typography and modern type designers such as Piet Zwart, Herbert Bayer, and El Lissitzky, to name a few.
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PROMOTIONAL POSTER A poster designed to promote the Bunbury Music Festival in Cincinnati, Ohio. The poster is designed off the Bauhaus style.
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BRANDING CAMPAIGN A brand mark and graphic brand system designed for a real professional client, The Pyramid Hill Sculpture Park + Museum. The brand campaign included a series of collateral pieces: brand mark re-design, an identity system (letterhead, envelope, business card), informational park brochure, park map, and sculpture inventory list. The brochure explores a unique format of a dimensional triangle to support the concept of sculpture and the pyramid form.
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BRANDING CAMPAIGN A brand mark and graphic brand system designed for a real professional client, The Pyramid Hill Sculpture Park + Museum. The brand campaign included a series of collateral pieces: brand mark re-design, an identity system (letterhead, envelope, business card), informational park brochure, park map, and sculpture inventory list. The brochure explores a unique format of a dimensional triangle to support the concept of sculpture and the pyramid form.
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LIGATURES A series of ligatures exploring figure/ground relationships, composition, and space.
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PROMOTIONAL POSTER A promotional poster designed to promote the annual concert series at the Cincinnati Pops Orchestra. The project required the incorporation of the existing CPO brand mark and sponsor logos. The design explores a playful image type integration utilizing images of nature and childlike expressive magnetic letters.
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SENIOR DEGREE PROJECT A comprehensive brand campaign designed for a London Street Style conference to be held in London, England. The brand identity and graphic system was applied to a variety of promotional and informational communication collateral to include a a brand mark and design standards, a conference program, website, a free promotional project of choice, and an 8’x8’ exhibition space.
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CONFERENCE PROGRAM GUIDE An informational program guide designed to inform attendees about the day-to-day conference sessions, events, tours, speakers, and history/culture of London, England. The program expresses the unique conference brand reflective and serves as a user-friendly guide in navigating the conference experience.
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CONFERENCE WEBSITE An informational website designed as an extension of the conference programming to include detailed content and to provide the opportunity for early conference registration.
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CONFERENCE POSTERS Promotional posters designed to advertise the upcoming international conference event.
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