CDW Corporate Brochure - " 99.999%
What will it take to add another 'nine' to your I.T. operations? "
The numbers concept speaks directly to the I.T. audience and flows throughout the brochure as headlines complemented by whimsical imagery. Short sheets and fold out accordian pages make the brochure interactive.
Allegiance Healthcare Product Brochure - " SmartGown — how smart is it? " The creation of the product logo, the launch brochure (with the actual fabric inserted into the cover) and an ad were developed to highlight the unique features of this surgical gown: "Smart, Cool and Tough". This gown actually knows when your body temperature rises and can cool you down.
Beutlich Topical Anesthetic Packaging - HurriCaine in original cherry flavor had a long-standing customer base but when they decided to approach a retail market, it needed a redesign with a consumer appeal. Flavors were added to the line and made a family look.
Magnificent Mile Promotional Identity - Logo created to help promote tourism to the downtown Chicago area of the Magnificent Mile — where dining, shopping, history, and beauty prevail.
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