visual identity toolkit cover for P&G my give
brand architecture for P&G my give - part of visual identity toolkit
design elements for P&G my give - part of visual identity toolkit
photo style for P&G my give - part of visual identity toolkit
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P&G my give
P&G my give is a social sustainability platform that inspires and enables people to use their everyday purchases to touch lives and improve life through three pillars: GIVE Hope, GIVE Health and GIVE Education. The circular shape of the identity is based on the P&G phase graphic. Three playful “charm” elements represent the three pillars of giving. The tone is positive, playful and empowering. The brand architecture is defined and brought to life in the Visual Identity Toolkit.
Agency: Landor
