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Pantene
Pantene needed to reclaim leadership in the hair care category. Product reformulation and a new hair-type strategy needed to be communicated in a clear and compelling way. The design uses luminous color and pattern to change the way Pantene comes to life. Use of metallics and black add to the beauty quotient. Since launch in May 2010, Pantene has broken all previous records for number of cases shipped in a one-month period.
Agency: Landor
