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Downy Simple Pleasures
Redesigned the Simple Pleasures line as a more premium fashion-based offering. The addition of new scents allowed for a more expansive visual palette. The design incorporates stylized photographs and illustrations with softness cues. Since launch, there has been significant increase in sales volume – exceeding forecasts – as well as excitement and intrigue brought to the Downy brand through the new design.
Agency: Landor
