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Cincinnati USA
Developed the brand for the Cincinnati region – an area encompassing three states that converge at the Ohio River: Ohio, Kentucky and Indiana. The design uses the idea of a span or bridge, which literally connect the regions, but also conceptually spanning – and thereby linking – different aspects of the region. The brand guidelines were designed to explain the meaning behind the mark as well as demonstrate brand architecture, collateral design, patterning, photography style, color palette and use of typography.
Agency: Landor
