NAPW Career Center / Hire AdvantEdge Product Naming and Email Campaign
NAPW Career Center launched a job-matching program. I created the brand name and tagline for the program -- Hire AdvantEdge.
Email campaign to membership consisted of:
1. product launch announcement
2. career specialist focus announcement
3. trusted partnership focus announcement
4. technology focus announcement
Leslie Bock
Writing, Editing, Content Strategy/Direction, Mrktng Communications, Creative/Editorial Direction
New York, NY