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Initial renderings
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We collaborated to create the New York edition of the “Pencil to Pixel” exhibition for Monotype. The goal was to create an immersive experience and a cohesive story for visitors that truly reflected the city’s energy. This exhibit will then serve as a template for upcoming exhibits in different cities.
The use of bold black type in an overall neutral environment created focus, allowing the typefaces to be at the center stage of the exhibit. The space had two main areas, “Pencil” and “Pixel”. The first one showcased sketches for Gill Sans and other fonts, press molds, publications, photos and videos of analog typeface production. The “Pixel” room had the first digital technologies and displayed Monotype’s adaptability to integrate type across different mobile and digital devices. The tagboard monitor in this area allowed visitors to showcase their own photos and content aggregated in real-time through social media.
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