Led the 10M renovation of 900 N Michigan Shops, focusing on strategic areas that brought the best experience & ROI. As a result, the mall attracted 17 new tenants, increased its foot traffic, and now appeals to a younger demographic.
Highlights:
- Designed a brighter entrance portal, new exterior signage,
and new luminescent interior wayfinding, which allows the visitors to effortlessly locate stores on the adjacent floors.
- Simplified the interior architecture by removing
ornamentation in the atrium and in the corridors’ ceiling to bring the focus back to the storefronts.Integrated a media experience across 2 digital skylights at the mall’s entrance and 8 more in the atrium to bring artful moments of delight
to customers.
- Managed a team of 3-6 multi-disciplinary designers, technologists, model makers, and VR visualizers.
- Collaborated and briefed architects, engineers,
lighting designers, and specialty vendors.
Awards:
IDA Design Awards 2017 — Honorable Mention
