Atrium - The design is an exploration of angles in designing various advertising spaces that will engage the audience. Maintaining multiple communication flows is one of the main concepts used. The explorations show the myriad of ways that spaces, messages and platforms can be combined to interact with the users in a variety of environments.
Members Lounge
Themed as a gallery that fuses with a bar, the space breaks away from the traditional approaches of gallery and exhibition, and injects functions that encourage maximum socializing and interaction.
Illustrations of the pioneers of advertising industry are featured on the walls of the bar to provide a sense of identity and to serve as a talking point amongst users.
Private Spaces - The space is connected by a journey through the corridor of a five-foot way. Users are able to constantly overlook into the different rooms and functions within the space, hence encouraging multiple communication flows.
Longitudinal Section - The space explores the angle of designing various spaces that will grab and retain users' attention, allowing them to engage and interact with the advertisements and campaigns.
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