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MeadWestvaco (MWV) Marketing and Sales Packaging Samples
As the lead graphic designer while working at MWV, I designed faux-branded carton samples for the company sales team to use as a way to show the latest concepts the packaging designers have drummed up. Instead of blank, white paperboard concepts, presenting a graphics filled sample is a much better way to showcase the packaging design innovations. It's a great way to illustrate the intended purpose of the new carton.
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