The Jeep brand had a mixed marketing campaign with Tony Hawk and Rolling Stone Magazine. It is still used today as one of their Case Studies of cross-brand marketing.
Kudos to Sean Rhodes for his contribution of the fab art.
The Jeep brand had a mixed marketing campaign with Tony Hawk and Rolling Stone Magazine. It is still used today as one of their Case Studies of cross-brand marketing.
The New York Times wrote a piece about the Jeep brand & Rolling Stone campaign.
The Jeep brand had a mixed marketing campaign with Tony Hawk and Rolling Stone Magazine. It is still used today as one of their Case Studies of cross-brand marketing.
I was responsible for all angles - including the dreaded Official Rules of the contest.
The Jeep brand had a mixed marketing campaign with Tony Hawk and Rolling Stone Magazine. It is still used today as one of their Case Studies of cross-brand marketing.
We had ads across multiple mediums as well as an auction on eBay.
The Jeep brand had a mixed marketing campaign with Tony Hawk and Rolling Stone Magazine. It is still used today as one of their Case Studies of cross-brand marketing.
The New York Times picked up on our effective cross-platform marketing campaign with Rolling Stone Magazine, Tony Hawk, Tony Hawk Foundation and eBay.
http://www.nytimes.com/2006/10/23/business/media/23adco.html?fta=y
gLike
Rolling Stone Magazine
Rolling Stone Magazine Campaign
