HammerHaley website
Website design, illustration and brand re-invigoration for HammerHaley, an exclusive retained search firm. View website: http://hammerhaley.com/
Agency: Makovsky + Company
Round by Design Website
Round by Design (RBD) launched prior to developing a single product, and without a stable address. An simple identity system was developed which included the use of rubber stamps for contact information, since the founder moved all over the world every few years.
Their first product line - a series of kids educational apps called One Globe Kids, launched in 2010. The branding included a logo, website, web ads and formatted email. View site: http://www.OneGlobeKids.com
Join the Reboot is a juicing movement started by Australian Joe Cross. His life story was documented in the movie Fat, Sick and Nearly Dead. While discovering the life benefits to juicing, Joe started a movement that spread from Australia to the United States, and hence a community was formed.
I was invited to redesign a new website that was to both educate the public on the topic, while also serving as a portal for the Reboot community. While ultimately a team effort, my role was to design the home page content area, advise on content elements and flow, and create graphic treatments consistent with the new branding that could be used throughout the site. View website: http://www.jointhereboot.com
People Strategies brand develpment - People Strategies is a top level consulting firm specializing in the business of organizations and people. Their strong client relationships and ability to fulfill have made them a well respected partner in the human resources arena. Given the importance of relationships in their work, I designed the website with a focus on client testimonials to show the high level of professional performance and social credibility. The identity materials encompassed a logo, stationary, website, email, and PPT.
Chocolate Weekend NYC
Savorique.com, an online eTailer of luxury foods, organized a live event to initiate a presence for themselves outside of the online space. The event, named Chocolate Weekend NYC, was presented in the format of a walking tour/scavenger hunt throughout Manhattan and Brooklyn. Touting an impressive roster of the city's top chocolatiers, participants were invited to create an online Chocolate Passport to map their route. Passports were stamped at each location and prizes were awarded for the most check-ins.
The event increased Savorique.com's site traffic as well as overall weekend sales figures for participating vendors.
Project scope: logo, website, social media artwork, collateral event pieces.
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