Clarks Fall 06 lifestyle - For 3 years I have art directed the lifestyle photography for the Clarks brand. Images appeared in Clarks' retail and wholesale stores nationwide.
This image composite was my first season. Most important was authenticity, both from the talent and the environment. To emphasize the individual I made the backgrounds B&W but left a few details in color.
For more of my Clarks work, see the Consumer Experience folder.
Tealuxe summer promotion - Photography art direction, design and layout for Tealuxe's poster and summer mail-order catalog.
Tealuxe fall promotion - Photography art direction for Tealuxe's fall featured product. Shown is the in-store poster and direct mail promotional card.
Artisanal Cheese Direct Mail card - Photography art direction, design and layout for a direct mail piece introducing a NYC gourmet cheese company's award-winning cheesecake.
Poster and catalog, Birch & Willow - Photography art direction, copywriting, product re-naming and design for upscale lighting company.
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Photography Art Direction
For each of these retail clients I planned and art directed their product and lifestyle shoots.