![](https://s3images.coroflot.com/user_files/individual_files/104480_utnxpor4jbjezuzlmzkxhls9a.jpg)
Site work on mobile sites for Welchol, a drug for Type 2 diabetes.
As part of an agency team I worked on page design, button design, forms, style guides, edits, testing. View sites: m.welchol.com | m.welcholhcp.com
![](https://s3images.coroflot.com/user_files/individual_files/104480_9tighqzrhbmrakfl9eah5w0to.jpg)
Mobile site design for Senokot Laxatives. View site here: m.Senokot.com
![](https://s3images.coroflot.com/user_files/individual_files/104480_2uidsqphz6yrh44gdknswutlw.png)
Gilenya Website - www.gilenya.com
Joining Draftfcb’s digital group, I jumped in mid-stream on the launch of a Gilenya consumer campaign (Novartis). Working across all digital media, I refined page details and graphics, created new graphics in line with the given concepts and brand style, wrote media-specific style guides, and assisted in QA testing. View site here: http://www.gilenya.com
![](https://s3images.coroflot.com/user_files/individual_files/104480_OVg_C66ZRsaohItRQPwRIS_my.jpg)
Gilenya Launch - During the summer of 2010 I joined the creative team at The Cementbloc to work on the launch of a new drug called Gilenya, a breakthrough drug for the treatment of multiple sclerosis. Scope of work encompassed brand development, B2B, sales, promotions and launch materials.
Agency: The Cementbloc
Client: Novartis
![](https://s3images.coroflot.com/user_files/individual_files/104480_n6XcooIrn637n5PHfUIWXHu_V.jpg)
RotaTeq Visual Aid - Agency: GSW Worldwide
Client: Merck
Item: Visual Aid for pediatric vaccine RotaTeq. Domestic and international versions.
An exceptionally imaginative campaign, I was given the logo and baby drop as cornerstones to build a brand taste & tone that would extend throughout future materials. Inspired by the drop, I created layered "veils" of color that became part of all layouts within the campaign. A fresh look for the industry, the client couldn't wait to unveil these materials to the public.
![](https://s3images.coroflot.com/user_files/individual_files/104480_u3pICQ7TqDoKVhDuhhpT8ITIX.jpg)
"I have a secret": SUI Press Conference Branding - AGENCY: Euro RSCG
CLIENT: Eli Lilly, Boehringer Ingelheim
Sexy, mysterious and feminine are not usually what comes to mind when discussing Stress Urinary Incontinence (SUI). So I reframed it. Refraining from naming the disease, the keyhole icons hid clues to symptoms, while the messaging focused on the tendency to hide this condition.
Included: teaser mailer (invite, box filled with clues to the condition), DM, banners, press kit. This won the healthcare Creative Business Award, 2004.
![](https://s3images.coroflot.com/user_files/individual_files/104480_jtMTEdYv3vlK5ITy5qTL3sq1v.jpg)
Detrusitol SR / Pfizer trade show panels - AGENCY: GSW Worldwide
CLIENT: Pfizer
ITEM: Series of panels for Detrusitol SR trade show display
![](https://s3images.coroflot.com/user_files/individual_files/104480_8J9tfD7GxL4hDHIzVCQD9TLWN.jpg)
Inspira Formulary Kit - Agency: Euro RSCG
Client: Pfizer
Design and production of a formulary kit for the drug Inspra.
![](https://s3images.coroflot.com/user_files/individual_files/104480_GovspPV9C2jRYQNIuxRTT0HmT.jpg)
Caliper Life Sciences Ad - AGENCY: Euro RSCG
CLIENT: Caliper Life Sciences
As part of Caliper’s complete rebranding initiative, I created a full page advertisement to introduce their new look.
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