Laura DiMeo

Mediscripts Rebrand

Norwalk Community Health Center (NCHC) In 2009, NCHC received a grant to build a state-of-the-art medical facility. While the center was in the planning stages, I worked on a rebrand focused on growth and ethnic diversity. The timing was a perfect opportunity to incorporate the new branding into the overall facility design. Logo colors were informed by the tile, laminate, and fabric swatches; logo forms inspired the floor and signage design.

Round by Design Brand The guiding principle of Round by Design is a belief in the curiosity, creativity and openness that come from knowing about the world. As extensive travel is the founder's lifestyle, the identity system includes the use of rubber stamps for the corporate address. Additional materials included web ads and email.

People Strategies is a top level consulting firm specializing in the business of organizations and people. Their strong client relationships and ability to fulfill have made them a well respected partner in the human resources arena. Given the importance of relationships in their work, I designed the website with a focus on client testimonials to show the high level of professional performance and social credibility. The identity materials encompassed a logo, stationary, website, email and presentation tools.

Branding for Chocolate Weekend NYC Savorique.com, an online eTailer of luxury foods, organized a live event to initiate a presence for themselves outside of the online space. The event, named Chocolate Weekend NYC, was presented in the format of a walking tour/scavenger hunt throughout Manhattan and Brooklyn. Touting an impressive roster of the city's top chocolatiers, participants were invited to create an online Chocolate Passport to map their route. Passports were stamped at each location and prizes were awarded for the most check-ins. The event increased Savorique.com's site traffic as well as overall weekend sales figures for participating vendors. Project scope: logo, website, social media artwork, collateral event pieces.

MyGuide logo and brand development Created the brand vision, and ultimately the brand, for start-up company positioning itself as a leader in online information resources. Focus on cross-channel marketing and advertising (digital, direct mail, trade show). Designed the logo, brand identity, website, trade show booth and all marketing materials.

Amawalk Farm Brand identity Dating back to 1825, Amawalk Farm is a labor of love recently brought back into production. Popular for it's public u-pick, the farm also wholesales it's Certified Organic products to top restaurants and local vendors. Rustic yet modern, playful yet formal, the brand identity conveys the feel of the hand, using bold brush strokes and referencing traditional woodcut illustration.