Lenny DiChiara

Structural packaging developed for the Port Targus line of computer accessories and carry cases. With such a large offering of features and options across the product line up, an easy to navigate, educational packaging system was developed to help consumers visualize the varying design features and options available with each distinct bag. The structural system contains visual callouts for each bag section, clearly articulating the distinct design features for the bags. A color coded system across the product line also assisted in segmenting the products into 'good, better, best' offerings and price points.

• Packaging Design
• Kitchen, Bath & Home Decor
• Point of Purchase