Lenny DiChiara

Packaging and merchandising design development from concept through commercialization of the Motorola Hi-End phone accessory line of products. The packaging system set the baseline for the entire Motorola portfolio of cellular products. The holistic design execution leveraged brand equity for the business and realized a significant cost savings through the use of a universal packaging shell with interchangeable graphic cards. Merchandising schematics were also developed for mass retail stores such as Bloomingdales and Verizon Wireless

• Branding & Corporate Identity
• Packaging Design
• Kitchen, Bath & Home Decor
• Point of Purchase