Lenny DiChiara

The Motorola Global Dome Cellular Accessory Packaging System is a proprietary system designed to have the ability to accommodate over 600 accessories in just 10 packaging SKUs. The system provides a uniform, consistent look and feel across the entire Motorola product portfolio. The only variation across the line is with the interchangeable custom die cut insert cards. What this amounts to is significant reductions in product lead times, tooling costs, and easier warehouse collation. The common dome face builds a design language for the Motorola brand which translates into brand recall and reinforcement of equity.

• Packaging Design
• Branding & Corporate Identity
• Industrial Design