As a global business, the topical products section of the Pain Management category (Panadol) is key area of opportunity and business growth due to many unmet consumer needs surrounding joint pain. In an effort to expand the innovations in this category, Diclofenac (an active with proven enhanced efficacy and benefits) was looked at as a key product offering. The aerosol spray-on pack design considered some key innovations on how to enhance the delivery and consumer engagement with this product. 360° delivery systems that were both senior friendly and easy to use were explored with extensive consumer research and feedback. The resulting output was a product that took all these factors into consideration to ultimately product a product that is effective, trusted, easy to use and intuitive.
