Lenny DiChiara

The GlaxoSmithKline global heat patch design initiative involved collaboration and design direction with Japanese heat patch manufacturers to design an ergonomically superior oxygen activated patch designed to work with the upper and lower back areas of the body. The product design, aluminum barrier laminate (ABL) sachet, cartons, 6 count SRP display and merchandising units were all designed to work harmoniously together and compliment one another. The key visual was created to ensure a consistent visual brand language and common thematic across all consumer touch points.

• Branding & Corporate Identity
• Creative Direction
• Packaging Design