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FedBid
FedBid offers reverse-auction services that connects buyers with the most competitive sellers. The logo demonstrates the shift of power to the buyer through extended type treatments and an emphasis on the letter “i” for the individual buyer. A customized icon system highlights the vast amount of FedBid’s commodities. I also illustrated the company’s mischievous mascot, Tom-i, a robot who uses his technological savvy to create “Fed-bidable” solutions and challenge the conventional approach to procurement.