Portfolio by Lauren Yenju Chen at Coroflot.com

Portfolio

Portfolio from Lauren Yenju Chen

Portfolio

Visual Branding: hugo visual bookspace - This brochure presents a complete visual branding of the hugo visual bookspace. The 38 page brochure of designs presents a total branding strategy that includes a corporate identity, logo design, typography choices, product design, and even plans for the interior design of the space, including floor plans for book displays, and designs for the pavement on the sidewalk in front of the store-known as paving design.

To create a product line for Japanese fashion/textile design 'mina perhonen'. - 'mina perhonen' means I am butterfly. I created 'mina scent' for its second prodcut name. I developed other elements to incorporate with designer's idea. I used similar patterns to represent this designer's nature theme and sew them to different fragrance samples, bags and gift sets. 'mina scent' visual branding book includes all these design approach and advertisements campaign.

Package design: Brand called brand - They are household prodcuts such as lanundry detergent, bleach, dryer sheet and closet fresh. I created invidual patterns to give a fresh way to the consumer. The theme of patterns is nature. Each pattern had their own story.

Package for Contact Lenses - eyecon. contact lenses' package target on althete and who always enjoy doing exterior activities. The package contains a saline solution, a disinfection solution, an eye wash, a travel size saline solution in clearn set and a contact lenses case. Not only the consumer can purchase them as a set but also can purchase seperately. This set will totally give the consumer more choice on selecting contact lenses' products.

Visual Branding: poster-wrap hugo 100% pure coffee - hugo 100% pure coffee are parts of visual bookspace's branding products. Designers Collection: Paul Rand (poster-wrap)