Business Branding - We were given a made up company, Inertia Publishing Company, and asked to make a logo, business card and letterhead for the company. I wanted to use bold colors that were also serious colors, so I chose red and black. I also wanted to keep the typography all the same from the logo to the other words in the business card and letter head. This is the business card. I wanted to business card to be vertical, so it would stand out against other business cards.