Permatex® Special 90th Anniversary Edition Toy Truck — It received a Silver Award in the 6th Annual Automotive Aftermarket Global Design Awards for Promotions. (90th Anniversary Logo and Truck Graphics)
Permatex® 90 Years Folder was used to hold literature for product training clinics, trade shows, and sales presentations.
A 100 Year Logo was developed to commemorate the 100th anniversary of Permatex in business. It received an American Inhouse Design Award.
The Permatex® 100 Year Anniversary Announcement was sent to all company employees. It received an American Inhouse Design Award.
The Permatex® 100 Year Anniversary Announcement.
100 Year Anniversary Trade Show Handout.
The Permatex® 100th Anniversary Edition product catalog was designed to reflect the iconic “retro” packaging from the early years of the company. The 88-page catalog includes a company history and timeline, samples of vintage packaging, advertisements, and important industry milestones. It received an American Graphic Design Award and an American Inhouse Design Award.
Memorabilia, nostalgic advertising, and vintage product from various time periods were incorporated throughout the catalog as shown in these sample page spreads from the Permatex® 100th Anniversary Edition Product Catalog.
Motorcycle Application Chart in Anniversary Catalog.
Hand Protection Page Spread in Anniversary Catalog.
This 100 Year Anniversary wall graphic was used as a backdrop for a trade show booth. The 10' w x 8' h graphic featured memorabilia, nostalgic advertising, racing personalities and vintage product from various time periods throughout the company’s history.
100 Year Anniversary History Timeline exhibit graphic for trade show.
Graphics developed for display in lobby of company headquarters depicting sponsorships in racing history.
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Anniversary Promotions

Various marketing materials and items were designed to celebrate and promote company anniversaries and history.

Lauren Mencarini
Creative Director | Graphic Designer | Package Designer Hartford, CT