Verizon Wireless
My creative career took off at Bozell while working on Verizon Wireless. At the time, their advertising was rather corporate and they struggled to set themselves apart from other wireless carriers. My first commercial, "Ferret" was humorous and so well received that it set the comedic tone for all of Verizon's future advertising. For the next six years, my partner and I created over 20 commercials, earned a few awards (Sliver Clio, NY Addy, shortlist at Cannes) and were featured on the cover of the NY Times Style section. We were also requested, by the client, to move with their brand to McCann when Bozell closed it's doors.